Obsidian Theatre Company

Supporting and promoting the development of work by Black theatre makers.

IDENTIY DESIGN |

BRAND CREATIVE |

ART DIRECTION |

EVENT Support |

Obsidian produces plays from a world-wide canon focusing primarily on the works of highly acclaimed Black playwrights. Through mentoring and apprenticeship programs they provide support for emerging Black artists and Black theatre makers.

From 2005 to 2011, JWAVE DESIGN was proud to partner with this trailblazing organization to craft a visual presence as powerful as their mission. This case study explores our multi-year collaboration, highlighting a wide range of projects that included developing their corporate identity, season brochures, advertising posters, print ads, and promotional flyers.

Whether it is a vacuum-sealed slice pack label or deli counter displays, each piece of the packaging and point-of-sale collateral was designed to reinforce the Niagara Food Specialties claim. Those actions clarified the design process when to unify the regulatory requirements with a clean, elevated aesthetic that stands out in refrigerated aisles and specialty grocers alike. Clear, honest, and uncompromising, the visual system brings old-world salumi traditions into today’s marketplace — with clarity and shelf presence to match.

“Niagara Food Specialties has been working with JWAVEART+DESIGN for over 10 years. As a Design Specialist, Johns’ input has been indispensable to our company’s image and market presence, both online and when we are present in brick-and-mortar exhibitions. His commitment to understanding our customers while executing our vision continually goes beyond expectations. We look forward to continuing our collaboration.”