1-DEGREE/Shift
An organization that shifts your perception of how workplace culture can work.
IDENTIY DESIGN |
PHOTOGRAPHY & VIDEO |
INTEGRATED DESIGN |
EVENT DESIGN |
WEBSITE DESIGN |
AI DESIGN & INTEGRATION |
content design |
1‑DEGREE/Shift is a workplace culture consultancy based in Toronto. As their tagline and name suggests, they help shift how leaders and teams perceive and enact transformational change — one‑degree at a time.
Design often begins in a vacuum — where visuals are imagined before the words can take shape. But what if the language came first? A concept board reframes that process. It allows ideas to be expressed through both tone and intention, opening space for a wider array visual exploration and experimentation.
Where message and design align, clarity begins. By collaborating directly with the writer, we were able to treat the typography not as solely as a descriptor but as structure — as a vehicle that organizes and defines tone, hierarchy, and intention. In effect the typography became the framework for the message.
Rather than relying on stock photography, we used an opportunity of a team session to capture authentic collaboration in action (a key element of their brand). Custom photography allowed us to frame the brand through its own culture — real people, real dialogue, real energy — creating imagery that aligns directly with the organization’s values and design intent.
Workshops form an integral part of the 1-Degree Shift experience. As such, these live sessions captured on video, revealed an added layer of energy and authenticity to the visual storytelling of the organization’s values.
Extending the visual language, we developed a cohesive suite of brand materials — from the brand booklet and stationery to proposal covers and internal documents. Each piece reinforces consistency in tone and presentation, ensuring the brand communicates with the same clarity and intent across every touchpoint.
The brand language was further extended across digital and print touchpoints — email, event postcards, social, and presentation materials to maintain a balanced unified visual rhythm that resonates with their audience.
Extending the brand experience across platforms included video for things such as the website landing page, social media intros and outros, and a curated video library. This ensured a cohesive system where design, storytelling, and brand presence were able to move in unison.
Designing the 1-Degree Shift website presented a unique challenge: translating an abstract, people-centric philosophy into a clear and navigable digital experience. Our solution balanced structure with narrative — pairing concise language, intentional spacing, and tonal consistency to articulate what the organization does without oversimplifying its depth. The result is a site that feels both informative and reflective, designed to invite exploration rather than explanation.
Through the integration of AI ChatBots, the website extends beyond static content to conversational engagement. Both Sonar and Appreciating Purpose were designed to embody aspects of the company’s thinking, language, and values. By ascribing specific content and philosophy from the 1-DEGREE/Shift team directly to the AI, the experience becomes intensely interactive and human-centred.